has embarked on an ambitious experiential project to launch its new shoe brand, NMD. The sportswear brand has selected a coffee shop/warehouse space in Shoreditch as the location for its Future House – a six-day, six-night pop-up that aims to inspire and celebrate London’s creative talent. The two-storey space, which has been adorned with foliage, […]
Matt Pye has been hired by INNOCEAN UK to lead the next chapter in the development of UK business. His remit is to further strengthen the relationships with key INNOCEAN clients including Hyundai Motors UK and Kia Motors UK, and to lead the charge on new business. Pye will report in to Sang-Hoon Rhee, the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/M_S_EASTER_40_SEC_01-21_12h39-720p_HD_MPEG_4.mp4[/KGVID] M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the […]
International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
MEC Manchester has boosted its senior line up by hiring Joanna Parnell as Managing Partner. Parnell will lead the paid digital team and drive forward the agency’s proposition to clients and new business. She reports to MEC Manchester’s Managing Director Mick Style. She joins MEC from Unique Digital where she was Strategy Director. Parnell is […]
Creative agency Space is bringing circus thrills to 2016’s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. ‘The ‘Greatest Show on Turf’ will target festival goers with fun circus style activation that aims to get them to download the Coral app, win free […]
Maxus UK has announced a new parental policy to support new parents within the agency. The policy features 26 weeks paid leave for either mums or dads; the option to take up shared parental leave with a partner; up to six paid emergency care days and a parent buddy. The programme recognises that all parents, […]
Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]