AllTogetherNow has created an atmospheric, documentary-style content campaign to celebrate the launch of Mercedes-Benz Vans’ new Vito Sport model – showcasing the versatility of the vehicle, which combines practical space with leading technology and comfort, enabling business use as well as an active lifestyle. Launching February 24, the campaign’s hero film, ‘Dirt vs Road’, tracks […]
Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]
Fresh from winning ‘Best British Solo Artist’ at the NME Awards, British pop sensation, Charli XCX has lent her creative flair to a one of a kind piece of GIF-iti art after teaming up with Pepsi MAX Cherry and London based artist INSA. The campaign, which is her second with the global brand, sees the […]
BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army. Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding […]
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]
British Airways is flying high having seen off competition from 1,600 brands; including the likes of Heinz, Jaguar and M&S to top the latest Superbrand index for the third year on the trot. The 2016 edition of the survey marks a return to form for traditional transport and manufacturing brands following an onslaught from upstart […]
The Moment, an international content agency that specialises in bespoke training solutions, is delighted to welcome Sir Jonathon Band as chairman of its advisory board, for its Advanced Digital Learning division. Sir Jonathon will oversee quarterly meetings that will guide and challenge the capability of the learning business. He is ensuring that it is aligned […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/00_Peugeot_JAF_v45.mp4[/KGVID] Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car. Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and […]
Ogilvy & Mather London has appointed Mick Mahoney, the former executive creative director at Rainey Kelly Campbell Roalfe/Y&R, as its chief creative officer. He replaces Gerry Human. Mahoney will lead O&M’s UK creative department, working with clients including Pizza Hut, the government and BP. He will report to the chief executive, Charlie Rudd. Before working […]