Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications. In a statement, the publisher confirmed the newspapers’ last print editions are expected to be in March. The Independent’s last printed edition is expected be on 26 March, while the Independent on Sunday’s […]
NME’s new approach is resonating with millennials following its repositioning as a free weekly title. The Time-owned publication’s first free-distribution ABC figures indicate that it has built an audience of over 307,000 over the past six months, since dropping the price tag and relaunching in September of last year with a widened content remit spanning […]
Experian has launched a new mobile app designed to help children learn essential money management skills while they earn the things they want. Named ‘Jangle’ after the noise coins make, the app was designed and built by digital agency DARE, a part of the OLIVER Group, and is being launched with support from Sarah Willingham, […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/New_look_for_Premier_League_from_2016_17-474457592.mp4[/KGVID] February 9 saw the launch of a new visual identity for the Premier League, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created an identity that includes a modern take on the lion icon – a symbol that […]
The UK’s young people are very digitally savvy, however, they don’t know how to use their digital skills for work purposes, according to 47% of senior decision makers surveyed in a YouGov online poll commissioned by Capgemini UK, one of the world’s foremost providers of consulting, technology and outsourcing services. The study highlights the growing […]
Bigballs Media has hired James Kirkham as the head of Copa90 and the chief strategy officer for Bigballs Media Europe. Kirkham, the former head of mobile and social at Leo Burnett Worldwide and co-founder of Holler, has a remit to help build and grow the Copa90 brand, audience, and revenues globally. He will immediately develop […]
Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]
SSE, the UK’s broadest-based energy company, kicked off a week of activity in the run up to a special one-off show by rock band The Who with a life size game of Guess Who at Waterloo station in London. The game renamed ‘Who are You?’ after the band’s iconic song was created by the brand’s […]