Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
Tesco Mobile has unveiled the third stage of its #nojoke campaign, with five customers offered the chance to win a Samsung Galaxy S4 and contract… if they could persuade a friend to change to Tesco Mobile right then and there. Created by Jam, the #nojoke campaign combines social media, real time content creation and online […]
Rufus Leonard has overhauled the Lloyds Banking Group brand, bringing together all of its businesses under one identity system and introducing a ‘confident and powerful’ customer-focused positioning. The new brand, which begins to roll out this week, follows Lloyds Bank’s split from TSB – which has re-launched as a stand-alone high street brand – and […]
Apple has topped the CoolBrands list again while digital and affordable luxury brands slip down in the rankings of the annual survey by The Centre for Brand Analysis. Häagen-Dazs, Ben and Jerry’s and Vogue – all affordable luxuries – are gone from the top twenty,’ says Stephen Cheliotis chairman of the CoolBrands Council, who adds […]
http://www.youtube.com/watch?v=LWSATp0-YUY Simply Be has launched a series of new films as part of its Autumn/Winter campaign for the season ahead. Developed by Maker Projects, a creative content agency, the films focus on new items or innovations to the collection, including shirts, bras for all occasions, autumn work wear, biker jackets and dresses. Filmed over six […]
Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here.” People all over Europe were nonplussed by the lack of tact shown by The Brits. But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red. They launched a […]
http://www.youtube.com/watch?v=fpV7KB7pwNc Samsung Mobile UK has launched a digital media campaign in collaboration with twelve generational influencers in a bid to demonstrate the potential of its Galaxy S4 Collection. Devised by Cheil UK, the ‘Over To You’ series has seen each collaborator use either a Galaxy S4 Mini, S4 Active, S4 Zoom or Galaxy Mega to […]
Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]
Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]
A French type designer has accused the UK Home Office of using his typeface without permission on its recent anti-illegal immigration van campaign. The controversial campaign saw vans drive through London last month bearing the slogan ‘In the UK Illegally? Go Home or Face Arrest’. Designer Fabien Delage claims the Home Office has used his […]