Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox promotes a new type of travel with ‘Visit Xbox’ – a tourism campaign for game worlds by McCann London

Xbox and McCann London are proud to announce their latest campaign “Visit Xbox.” The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay. Celebrating Xbox One X Enhanced games which have been updated or built specifically to take advantage of the […]

Treatwell launch ‘Life Saving Wax’ initiative in UK salons to raise awareness for importance of cervical screening

Treatwell launch ‘Life Saving Wax’ initiative in UK salons to raise awareness for importance of cervical screening

The UK’s largest online marketplace for booking hair and beauty treatments, Treatwell, has launched ‘Life Saving Wax’ in partnership with Public Health England’s (PHE) ‘Cervical Screening Saves Lives’ campaign. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease. It is estimated that if everyone attended […]

Space invites Liverpool to create the world’s most playful ad as part of a city takeover by Monkey Shoulder

Space invites Liverpool to create the world’s most playful ad as part of a city takeover by Monkey Shoulder

Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City Blitz’ campaign by Monkey Shoulder. Dubbed the world’s most playful advert, the execution took place on the 19th and 20th of April in Liverpool city centre and showcased […]

New Balance launches new Liverpool FC home kit

New Balance launches new Liverpool FC home kit

New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]

Simon Cowell stars in ad to explain Barclaycard’s Repayment Calculator

Simon Cowell stars in ad to explain Barclaycard’s Repayment Calculator

Barclaycard has partnered with music mogul Simon Cowell to educate consumers on how they can clear their credit card balance sooner and pay less in interest. The new campaign sees Simon Cowell explaining to the nation how Barclaycard’s Repayment Calculator can help consumers pay off their balance more quickly and accrue less interest. The national campaign will […]

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]

Twelve challenges perceptions of insurance marketing with new Co-op Insurance campaign

Twelve challenges perceptions of insurance marketing with new Co-op Insurance campaign

Co-op Insurance has today launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’. The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do. The centrepiece of […]

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