Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]
VaynerMedia has announced the appointment of Daniel Fox-Evans as Group Creative Director London. Daniel will be part of London’s senior team, which includes an integrated staff from the media, creative and strategy departments. He will lead and oversee creative output for the VaynerMedia’s global, regional, and local market campaigns, for brands such as RBS, Shell, […]
Leading UK stroke charity the Stroke Association has appointed Fanclub PR following a competitive pitch as its PR agency to launch a major new campaign and its first TV advertisement. The agency will be developing and executing a fully integrated campaign to elevate the charity and its cause via influencers, curated content and a live […]
Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two iconic brands coming together in a humorous twist on run-of-the-mill sponsorship content. The campaign was created by socially-led creative agency We Are Social Sport and production house We Are Social Studios. It is the first Audi […]
A study revealed shows that the 18-24-year-olds of Generation Z trust brands over anything else bar the police: a quarter (25%) say they trust brands, a greater number than trust the government, the media, their Church, influencers, or social platforms. But at the same time, three-quarters of them (75%) think they are under a lot […]
Zipcar UK, the UK’s leading car sharing network, which gives companies and consumers quick and easy access to a range of shared vehicles, has launched a campaign to engage with key business audiences at a series of London events. Zipcar for Business are present at the Professional Beauty Show, from 24-25 February, the UK’s largest […]
Ultimate are delighted to have been chosen by The Seashell Trust for an exciting rebranding campaign and can’t wait to assist in rejuvenating the charity’s existing brand. The Seashell Trust is one of the oldest charities in the North-West and is dedicated to changing the lives of children and young adults with complex and severe […]
SEAT has partnered with Time Out, the leading global media and entertainment brand, to distribute its iconic magazine for free outside of London in the UK for the first time in its 50-year history to help launch its latest SUV, Tarraco. The partnership forms part of the ‘Why Not Now?’ launch campaign to drive associations […]
Connexi – the award-winning online sponsorship marketplace – announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them. Middlesex’s Royal […]
Full service business-to-business (B2B) agency gyro, has appointed David Curzon to the new role of Executive Creative Director for gyro London, reporting directly to gyro UK President, Emma Rush. Curzon joins from Saatchi & Saatchi Pro, where, as Executive Creative Director, he led the creative output across the B2B2C practice, as well as working with other Publicis Groupe agencies […]