Movember prepares to kick off with three videos that highlight the perks of a moustache

Movember prepares to kick off with three videos that highlight the perks of a moustache

The Movember Foundation has launched a humorous campaign to generate excitement for its upcoming annual moustache challenge, which aims to raise awareness around men’s health issues. Created by Sid Lee’s LA office, the three tongue-in-cheek videos show the incredible feats that can be accomplished with the growth of a moustache. In Comedic Geniuses (above), a […]

YouTube Sees Red with Ad-free Subscription Model

YouTube Sees Red with Ad-free Subscription Model

YouTube has confirmed long-rumoured plans for an ad-free subscription version of the online video streaming service, with users able to pay $9.99 (£6.45) a month starting from 28 October to access a service that combines an ad-free YouTube with its Play Music on-demand service. The service will be YouTube’s first attempt at creating a premium, […]

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]

The Walking Dead and Next Games partner to launch the show’s first official mobile game

The Walking Dead and Next Games partner to launch the show’s first official mobile game

With so much crossover between fans of The Walking Dead and gamers, AMC and the Helsinki-based game development company Next Games have released the series first official mobile game. The Walking Dead: No Man’s Land stays true to the show even as it follows its own narrative. “Guided by Daryl Dixon, the fan-favorite character from […]

Twitter Unveils ‘Moments’ Curated News Service

Twitter Unveils ‘Moments’ Curated News Service

Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]

Growth of Time Spent on Mobile Devices Slows

Growth of Time Spent on Mobile Devices Slows

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably. Nonvoice time spent on tablets and mobile phones will grow just 11.3% in 2015 to 2 hours and 54 minutes. Since 2012, there has been a […]

Condé Nast Partners with Snapchat

Condé Nast Partners with Snapchat

Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]

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