Journey Further launches CRO division with senior hire

Journey Further launches CRO division with senior hire

Performance marketing agency Journey Further has launched its Conversion division – offering Conversion Rate Optimisation (CRO), User Experience (UX) and Analytics services to leading brands in the UK and internationally. Jonny Longden, former Head of Digital Optimisation at Sky, leaves his position as Head of Ecommerce, Digital and Analytics at Principal Hotel Company to join the agency […]

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]

Decline in online customer experience will leave UK retailers struggling to compete in 2019, warns Visualsoft

Decline in online customer experience will leave UK retailers struggling to compete in 2019, warns Visualsoft

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. It analysed the industry’s top 250 names and found failings across a number of website performance metrics, […]

Delete Harbours Plans for Growth with New Partnership

Delete Harbours Plans for Growth with New Partnership

Award-winning agency, Delete, has joined the growing independent agency collective, Harbour, as its go-to digital customer experience specialist. Delete becomes Harbour’s core partner for customer experience and digital product creation and will bolster the collective’s full service marketing offer with creative, technology and media services all on offer to its shared client base. Following a […]

Mirum US welcomes new VP of UX

Mirum US welcomes new VP of UX

Mirum US has announced the appointment of Valerie Jencks as its new VP of UX. This is a new role for Mirum in the US and has been created to help the agency make tangible progress in developing its UX practice. Amanda Seaford, CEO, Mirum US says: “Leading innovation, establishing common tools and practices, growing […]

The Customer Experience Group extends its reach with the launch of SmartCX

The Customer Experience Group extends its reach with the launch of SmartCX

The Customer Experience Group is proud to announce the addition of SmartCX to its family of agencies. The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions. As […]

I-AM earns praise for creating enhanced customer experience at Oman Arab Bank

I-AM earns praise for creating enhanced customer experience at Oman Arab Bank

Leading London-based international branding and interior design agency I-AM has completed a successful overhaul of the ‘customer experience’ at the 65-branch Oman Arab Bank (OAB). The remodelled approach has been rolled out across the Sultanate resulting in a branch transformation combining an ‘expression of local landscapes and culture’ as well as increased customer engagement due […]