Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]
Retailer launches new 2019 Fall Apparel Collection through regional activations featured in newest TV spot
Walmart Canada launches their new 2019 fall collection with the ‘I’m Wearing Walmart’ campaign – aimed at making affordable fashion a reality for all Canadians with stylish, on trend offerings at everyday low prices. The new collection from the company’s house brand, George, was designed with an emphasis on fashionable pieces rooted in comfort and […]
Walmart Canada announced that it has hired Cossette as its integrated agency of record. The announcement follows a recently concluded account review and extensive competitive process. Cossette will deliver world-class creative and impactful communications strategies and assume full-range marketing responsibilities to promote Walmart’s omni-channel retail leadership and corporate responsibility as the company prepares to […]
I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]
Walmart has officially launched an AI-enhanced personal shopping service, called Jetblack, though it’s US-only for now. Jetblack is a new app out in beta. The idea is that you can use it to text your shopping request. J, Jetblack’s built-in assistant, will then do the rest. J can order you goods and gift wrap any […]
J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]
DDB Latina Puerto Rico have launched two new print and out-of-home (OOH) campaigns for retail giants Walmart and automobile manufacturers, Volvo. Walmart The agency needed to increase brand awareness about Walmart’s vision care services and for that they created a beautiful campaign with designs of the seating maps where big events are held to show […]
Walmart is going toe-to-toe with Amazon on voice ordering after partnering with Google to enable the US retailer’s customers to buy goods through Assistant on their Google Home devices. Walmart joins the likes of Costco and Target on Google Express, which enables shoppers to shop at popular stores through its app, website, or by voice […]
In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
Publicis Groupe announced the addition of Alex Lea as Executive Creative Director. Lea will join the creative leadership team on the Walmart business in partnership with Publicis Groupe and other agencies that comprise the Groupe’s solution for Walmart – DeptW. He will be based in Saatchi NY’s office and report to their Chief Creative Officer, […]