Haptivate, a happiness training start-up, is launching with an innovative brand identity and comprehensive business strategy by Straight Forward Design. Recent research by the Global Wellness Institute shows that people are more concerned about their mental wellbeing than ever before and see it as an important part of general health maintenance (wellness industries grew by nearly 13% […]
Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]
Canal & River Trust has launched a new campaign that seeks to promote local waterways in England and Wales as a free and accessible source of wellbeing. This new campaign follows the appointment of MSQ Partners following a competitive pitch at the end of 2017, and sees The Gate leading on strategy, media (planning and […]