Five steps to support emotional and mental health during the coronavirus outbreak, from NABS

Five steps to support emotional and mental health during the coronavirus outbreak, from NABS

The coronavirus and its implications could cause distress, anxiety and emotional health problems to people working across adland, according to NABS, the support organisation for the advertising and media industry.   That’s why NABS’ experts are now issuing guidance for employees and employers, to help them through what could be months of disruption as the UK attempts […]

ITCH debuts first advertising campaign from NOW

ITCH debuts first advertising campaign from NOW

With its sights set on causing irritation to dominant market players, new subscription-based pet wellbeing brand ITCH launched on July 1 with the aim of disrupting and injecting some serious personality into the flea prevention market. Co-founded by direct-to-consumer entrepreneur James Cox [co-founder YYX Capital and Europe’s fastest growing sleep tech firm Simba], pet supplies retailers Jonny and Adam Gould [co-founders Monster […]

Straight Forward Design gives wellbeing business Haptivate a head start

Straight Forward Design gives wellbeing business Haptivate a head start

Haptivate, a happiness training start-up, is launching with an innovative brand identity and comprehensive business strategy by Straight Forward Design. Recent research by the Global Wellness Institute shows that people are more concerned about their mental wellbeing than ever before and see it as an important part of general health maintenance (wellness industries grew by nearly 13% […]

Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign

Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign

Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]