- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space
- Developed in partnership with Underexposed
Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]
Award Winning Creative Director Charlotte Adorjan has launched an Online writing course.
The online course has been created to give people the tools and strategies to create persuasive copy that moves people to action. Adorjan believes lack of confidence is holding many women back, but by boosting their knowledge and learning how best to sell themselves, more women will be encouraged to write – either for their own ventures […]
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017. Overall, a quarter of the UK population thinks the perception of women in both society and ads […]
M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]
Dayre is the world’s first ad-free community for women. The platform aims to offer a space for women to share the big and small moments of their day and life without judgement, ads, algorithms or illicit mining of user-data and content. M&C Saatchi will revive Dayre’s vibrant community of women who bond over the exchange […]
Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with […]
Britain’s youngest licensed pilot sixteen-year-old Ellie Carter has been offered a mentorship to help her fulfil her career aspirations by easyJet, the UK’s largest airline. Ellie hit headlines in January 2019 after she became the youngest solo powered aircraft pilot in Britain. She also became the youngest solo glider pilot, after completing two six-minute flights […]
It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]
TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). In terms of audience size, this market dwarfs the two most […]
Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from ‘mental load’ compared to only 12% of men. This is reflected in the study carried out on P&G España’s Próxima […]
