Madison Media is India’s only major Advertising player that is still Independent. Economic Times India reports that Madison’s owner – Sam Balsara might be negotiating a sale with either WPP or Dentsu. Madison Media is today the largest independent media agency in the Indian marketing communications space, with 11.2% market share, handling advertising volumes worth $630 million, according to 2011 […]
SYDNEY — Tony Granger, Global Chief Creative Officer of Y&R announced that Ben Coulson has been promoted to Chief Creative Officer of Y&R Australia/New Zealand, a new position. Ben has been serving as Executive Creative Director of GPY&R Melbourne for 4 years and has just been named in the top 5 creative directors in the […]
@GreatBritain, @Israel and@Sweden are the best examples of country promotion on Twitter BEIJING — Burson-Marsteller, a leading global public relations and communications firm, today released the second part of its “Twiplomacy” study (http://twiplomacy.com), looking specifically at country branding on Twitter. The study shows that only 9 governments out of 193 UN member states own their country name Twitter handle. […]
MEC and CIC released today their “Consumption Trends China 2013†Report. New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in scope, affecting […]
TV screens and mobile devices to become the screens of choice for on demand viewing in Great Britain, reveals new Kantar Media insight LONDON — The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according […]
Ogilvy Public Relations (Ogilvy PR) today announced the launch of ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations. Ogilvy PR’s ACE service will be driven by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, […]
Singapore Telecommunications Limited (SingTel) have launched Project Silverline, a corporate social responsibility (CSR) initiative that aims to enhance the lives of seniors through digital communications and multimedia technology. From now until March 2013, seniors under the care of Lions Befrienders and Willing Hearts will receive refurbished iPhones donated by SingTel customers. SingTel will sponsor the […]
WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office. Robb is highly awarded and has an outstanding creative reputation. He […]
In a move to further enhance the group’s media buying and trading resources GroupM is bringing in Johan Boserup from Omnicom to lead the Global Trading discipline as Global CEO GroupM Trading. Johan will report into Juergen Blomenkamp, a member of the global executive committee, and Dominic Proctor, Global President. “I am thrilled that Johan […]
Ogilvy Noor, the world’s first bespoke Islamic Branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation to develop and execute a worldwide public relations strategy for the upcoming 8th WIEF to be held in Iskandar Malaysia, Johor from 4-6 December 2012. The 8th WIEF is organised by WIEF Foundation and hosted by Government […]