Developed by Leo Burnett Change, this heartbreaking video makes good use of the skip ad button—commonly seen on YouTube these days—to illustrate the plight that ex-convicts face. The video starts off with an ex-convict persuading a prospective employer to hire him, but once he reveals that he spent some time in prison, the “skip ad” […]
Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]
Video-sharing website YouTube has rolled out a new ‘play’ logo to its social media and app platforms, but has retained its existing brand on its desktop site. The new logo, which is being used on YouTube’s Facebook and Twitter pages, as well as apps, features a red play button within a white bubble, as well […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]
Volkswagen takes advantage of YouTube’s own technology in this video project by Almap BBDO, designed to highlight the car’s “side assist” feature for sensing objects in your blind spot. In the web film, a man invites you to see how good it would be if the future was predictable, by placing your mouse on YouTube’s […]
Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]
With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]
