, the leading beauty cosmetics retailer Israel, has announced the launch of its YouTube “”, an academy which will mould and instruct Israel’s next generation of beauty vloggers. Like in other parts of the world, demand for online beauty and cosmetic reviews and tutorials has recently increased dramatically. To date in Israel there are over 3.5 million monthly beauty related searches and over […]
Ever wondered what a top corner goal scored with a 1,000-degree flaming football would look like? Well, thanks to Copa90’s scorching new ‘Fireball Football’ video series, you no longer have to wonder. In one of its most ambitious videos to date, Copa90 has challenged the UK’s top football freestylers to attempt their most dangerous tricks by performing with […]
Ogilvy Paris have marked the long awaited arrival of all ten seasons of Friends on Netflix with the release of a nostalgic preroll campaign that responds dynamically to videos watched on YouTube. This saw the agency tag thousands of the most searched for videos on the sharing platform to remind people that no matter what […]
Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]
The BBC is launching a standalone smartphone and tablet app for its BBC Music brand, helping people listen and watch music clips from its radio and TV output. The app is being released as a free download today for Android and iOS devices, although it will only be available in the UK. Its content will include […]
On the day of Korean SAT (Scholastic Aptitude Test) in November 2015, a short film was revealed on YouTube. It first shows students in a classroom taking an exam. Suddenly, one by one, the students break into tears because of what is written on the exam paper. The film is part of ‘Healing Exam’ campaign […]
Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]
Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]
Many brands prefer to upload their videos directly to Facebook, according to data from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network. The research from quintly is based on a sample set of more than 1 million Facebook posts analyzed between July and November 2015, […]
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]