Truant’s latest campaign for Simply Business, ‘You name it, we insure it’, features real businesses from around the UK with amusing, memorable names – often incorporating puns on well known celebrities.
The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business’ insurance products – giving the individual small businesses some free publicity in the process.
The campaign features vehicle valeting service – Spandau Valet; hairdresser – Barber Streisand; florists – Floral and Hardy; bathroom tile fitter – Bonny Tiler; and removals firm – He-Van (Movers of the Universe).
Building on last year’s campaign, “You Name It, We Insure It” is bigger with more small businesses being placed front and centre, and additional amplification via VOD channels, Instagram Stories, Facebook Display, and OOH Transport media.
Mike Garvey, Head of Brand and Communications, Simply Business comments: “Our ‘You name it, we insure it’ creative idea chimes perfectly with our proposition and our brand. It’s fun, authentic and celebrates our customers with pride – all whilst showcasing the breadth of our insurance expertise. Truant have helped us bring this to life brilliantly, working seamlessly with BrainLabs to create an ambitious, digital campaign which we’re confident will prove a great help in our push for growth.”
The digital media has been planned and executed by Simply Business long-term partner BrainLabs. Offline media buying has been managed in house by the agency’s Truant Media arm, headed by Darran Snatchfold, and includes a partnership with co-working space WeWork.
Chris Jefford, Founder & MD of Truant says: “Simply Business is a brilliant business and we’re delighted with the latest campaign work, where we got to meet and talk to some truly inspiring small business owners from around the country. Our Truant Media arm has put together an outstanding media plan for them, including a partnership with co-working space WeWork. We’re looking forward to seeing some bumper numbers from the campaign.”