The deal, which will include an estimated 320 x episodes of content, is estimated to reach over 50% of all ABC1 adults in the UK and supports Villa Plus’ broader brand expansion plans which will see them launch into new destinations, such as the French Riviera.
Villa Plus Founder, Raj Mavani said: “We’re really excited to have secured such a great aspirational partnership, and think the Life In The Sun package will give us a brilliant platform to help continued strong trading into 2019.”
Tara Marus, COO at VCCP, added: “This partnership with Channel 4 couldn’t be a better match for Villa Plus, with a real overlap in both the aspirational content and destinations featured. It’s no coincidence that it’s fallen in line with the brands peak plans.”
Source: VCCP Media