Dune Group’s new brand Head Over Heels launches first campaign via ZAK

Dune Group’s new brand Head Over Heels launches first campaign via ZAK

The Dune Group’s new footwear and accessories brand, Head over Heels has launched its first ever campaign created with under 30s specialist creative agency ZAK. The brand bridges the gap between youth oriented fast fashion players and more established high street retailers, targeting an audience of dynamic, ambitious, style conscious 20-30 year old women who are […]

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]

Serviceplan France create humourous digital films for Sarenza ‘Boots 2018’ collection

Serviceplan France create humourous digital films for Sarenza ‘Boots 2018’ collection

Popular French online shoe brand Sarenza have launched a new digital campaign conceived by Serviceplan France to introduce the ‘Boots 2018’ collection. The Sarenza ‘Boots 2018’ digital campaign is based around two films (15 “& 20”) which unravel the mystery about what makes dogs pull frantically on their leads, or pounce on passers-by in the […]

Guns Or Knives Hijack Sneaker Vlog for Concern Worldwide

Guns Or Knives Hijack Sneaker Vlog for Concern Worldwide

Guns or Knives have just launched a charity campaign with a difference. YouTube sneaker vlogger Seth Fowler reviews a shoe with an incredibly durable design, one that helps Concern Worldwide workers reach the world’s poorest people. The 60-second ad, devised by winning-Young Lions Creative Team Eric Gasparro and Kieran O’Driscoll, opens on Seth Fowler reviewing […]

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

 Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor […]

Cheetham Bell paint with liquid graphene to launch Inov-8’s revolutionary G-SERIES shoes

Cheetham Bell paint with liquid graphene to launch Inov-8’s revolutionary G-SERIES shoes

Manchester-based advertising agency Cheetham Bell has launched a new campaign to promote the world’s first running shoes made with graphene. The G-SERIES footwear range, which has been created by sportswear brand Inov-8 in partnership with the University of Manchester, is the first of its kind to feature graphene – the thinnest material on earth that […]

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