It may still feel like winter, but today is officially the first day of spring – and to celebrate this, DIY superstore chain HORNBACH launches a campaign to mark the start of the home improvement season. ‘Sweat it out’ takes a somewhat surrealist look at the rejuvenating effects of heavy physical labour in the […]
Impact Radius, provider of a natively-integrated marketing platform that measures, manages, and optimises brands’ paid marketing and media investments, announced the launch of its new company brand, Impact, and unified marketing technology platform. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business […]
gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was Head of […]
Influencer marketing platform Buzzoole announced the appointment of Damian Gillman as Head of Business Development and Sarah Whitfield (née Gavin) as Marketing Director. Gillman brings to Buzzoole more than 17 years of experience across the media and content space and joins from MEC Wavemaker where he was Head of Content Partnerships. Whitfield was most recently VP […]
Wavemaker, the media, content and tech agency, is launching a progressive apprenticeship programme called The Splash. Building on previous talent innovations including the ‘Live Hire’ initiative, The Splash is designed to encourage greater diversity in entry-level recruitment at Wavemaker. The agency aims to employ 12 apprentices from all backgrounds to each work in one of […]
Following a successful year beta-testing the bespoke music platform in Australia, Admusic V2.0 will launch in March under the name MusicBrief. The rebrand will mark the roll out of its unique model to brands, agencies and content creators worldwide. During the past 12 months the platform has been continually reviewing and improving on aspects of […]
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]
It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]
Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups. The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier in 2018. The TVC creative marks a continuation […]
MORE TH>N insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, MORE TH>N’s new idents will feature during popular ITV dramas from March to December. As a leading UK insurance brand, MORE TH>N is no stranger to defusing drama. Whether it’s fixing burst pipes […]