The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just […]
Toy R Us has introduced a number of digital elements, including augmented reality, to its festive magazine to ensure children keep flicking through its extensive 96 pages. Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to […]
American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]
EE has launched its biggest brand campaign to date to showcase EE’s Connected World. The TV ad sees Hollywood A-lister and face of EE, Kevin Bacon back to thank Britain for getting connected on the UK’s number one network, or as he puts it, becoming ‘totally bacon’! Kevin even dons a fat-suit to hammer home […]
Twitter has fired up a fast-paced new TV commercial crafted by TBWA\Chiat\Day in an effort to draw a younger demographic to the micro blogging service. Running throughout the US World Series the campaign takes the form of a zippy, meme based journey through the Twitter-sphere before slowing things right down to highlight Twitter Moments – […]
Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/Lloyds_Florist_30s_MASTER.mp4[/KGVID] Lloyds Bank is celebrating the country’s small business owners, from florists to electricians, with a new campaign to launch its Business Current Account. The campaign, created by RKCR/Y&R, features three online films showing different small business owners getting their time in the spotlight that Lloyds Bank thinks they deserve. The first film, […]
M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]
Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/30sec_ONLINE-MASTER_noclock_221015.mp4[/KGVID] Bank of Scotland is releasing a new campaign showing how its new Business Current Account can help simplify the busy lives of small business owners. The campaign, created by RKCR/Y&R, features an online film, titled ‘The Man Who Tried To Do Everything’, which is a humorous take on what happens when a […]