MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]
Yahoo has signed an agreement with Google as the new provider of Yahoo’s search ads, after ending its exclusive deal with Microsoft’s Bing in April. The deal, which covers both Yahoo’s own properties and certain affiliate sites, will see ads served through Google’s AdSense for Search. Yahoo will receive an undisclosed percentage of the resulting […]
Great Scott! For one day only, Pepsi Max has partnered with Uber to give London-based ‘Future Day’ fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II. In Back To The Future II, Marty McFly travels to the future – October 21st 2015 […]
Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]
To celebrate Back to the Future Day on Oct 21st, 2015 (the day Marty time travels to in the film), BMB will be putting up a 1985 version of the agency’s website for one day. 1985 was a time of arcade machines, ZX Spectrums and Ceefax and the BMB team has used these as inspiration.
The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]
Tom Adamski, who served as global chief executive officer of Publicis Groupe‘s Razorfish Global network for less than one year, has passed away after a battle with cancer. He was 43 years old. Shannon Denton, the Razorfish veteran and North American CEO, stepped up to serve as interim global chief when Adamski began receiving treatment. […]
Bicester Village, the designer outlet shopping centre, is launching a humourous new online campaign sending up impossibly perfect menswear advertising and style films. The comical online film, created by Just So, features an immaculately groomed individual who describes himself as “a sculptor, a filmmaker and more”. We meet him in his “enormous studio” as he […]
UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. Digital channels continue to be the primary driver of growth, with internet […]
Airbnb’s new “Put Your Space to Work” campaign will be running for 6 weeks with a combination of digital, mobile, print and out of home billboards. The creatives feature six real hosts with real passions in each of its markets. Airbnb will also be running three videos per market on social media starting October – […]