Glow-worm one of the UK’s leading heating technology manufacturers, launchd its ‘Love Your Shower’ homeowner advertising campaign to kick-start a significant six-figure investment in brand marketing throughout 2018, onwards. The campaign intends to raise awareness of the brand and drive homeowner demand for Glow-worm’s loyal Club Energy installers. The campaign will involve a considerable […]
Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” “Whilst […]
New research has found that Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing our leisure and spending habits. With Brexit on the horizon, almost half (43%) feel negative about the current state of the economy and even more (45%) are negative about the country’s future […]
BTL Brands, the independent branding agency for startups, has led a brand redesign for data intelligence company Wavemetrix, to set them apart in the film industry and take Hollywood head on. BTL Brands created a new identity inspired by the core function of Wavemetrix: measuring positive and negative sentiment. The new logo is a stylised […]
The digital creative agency Hex has been appointed by England’s Historic Cities to promote the consortium of the country’s premier heritage locations to a younger audience through the use of new and emerging technology, including AR and VR. The appointment, which followed a competitive pitch, will build on previous work delivered by Hex, which comprised […]
Adzuna, the UK-based job search engine, has today announced it has been awarded the contract to replace the UK government’s job search platform, Universal Jobmatch. Following a competitive procurement process, the company will be providing the new service from Q2 2018. As one of the largest online government services, Universal Jobmatch connects millions of jobseekers […]
The BBC has announced that Kerris Bright, currently Chief Marketing Officer at Virgin Media, will take up the new role of Chief Customer Officer. The role will take responsibility for developing a closer, more personal relationship with BBC consumers, licence fee payers and those signing in to BBC services. The BBC’s existing Marketing and Audiences […]
Global brand experience agency Huge announced the appointment of Wayne Deakin as Executive Creative Director to head up its London and European offering. At Huge, Deakin will work alongside Managing Director Mark Manning across the full client base and will be responsible for delivering the creative vision for the agency in the region. Mark Manning, […]
In a deal brokered by entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG), parent company, global communications marketing firm Edelman, together with international content creator, producer and distributor Endemol Shine Group filmed and produced a world-first content series documenting a record-breaking expedition to the South Pole using only renewable energy, including biofuels developed […]
The PGA Tour introduced PGA Tour AR, a brand new augmented reality (AR) app bringing live AR tournament coverage to life for fans around the world on their iPhone and iPad. Live AR coverage on PGA Tour AR will begin in conjunction with the opening round of the Arnold Palmer Invitational presented by Mastercard on […]