Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the “go-to hub” for coconut oil and its various uses. The site, swearbyit.com, will discuss the benefits of coconut oil, and will feature content including recipes, life hacks, beauty tips and health advice. It is the first […]
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]
Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new ‘R-Line’ range that rolls out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that […]
Saturday Night Live star Kate McKinnon has had it with filling out online shopping forms in MasterCard’s latest video promoting its digital wallet service. In the cheeky ad called ‘Less Typing, More Dancing,’ McKinnon states that she doesn’t have time to fill out her address every time she wants to purchase something. “I need to […]
CP+B London has launched a new campaign for Turkish Airlines, starring football star Dider Drogba. Entitled “How Do You Make A Didier”, it condenses the busy life story of Didier Drogba into 60 seconds to showcase how travel has made him the man he is today. Drogba has travelled and lived everywhere from his native […]
Created by Santiago-based Prolam Y&R, these striking UNICEF ads show how cyberbullying hurts victims. The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them. The accompanying text highlights cyberbullying as the leading cause of depression and suicide among young children, and urges viewers not to […]
Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new US partner. “Our new partnership with Mindshare in the US will help us advance our ‘consumer-first’ approach to growing our brands,” said Jackie Woodward, VP, global media and connections platforms at General Mills. “Their engagement, insights and […]
Heineken USA launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. Designed by Union Los Angeles Founder Chris Gibbs, the unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The one-of-a-kind product incorporates Japanese […]
Haggen announced its plan to exit from the Pacific Southwest market and realign its operations around 37 core stores and one stand-alone pharmacy in the Pacific Northwest as part of the Chapter 11 process. As part of its previously announced plan to right-size the Company, Sagent Advisors, LLC has been actively working to explore market […]
McDonald’s announced that the Board of Directors has appointed two new senior management positions to drive the company’s turnaround efforts. Effective Oct. 1, David Fairhurst will assume the newly expanded role of corporate executive vice president, chief people officer. Fairhurst will oversee global human resources with additional responsibility for global training. He will report directly […]