Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model – a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive […]
Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]
We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, creative agency BBR Saatchi & Saatchi decided to put this […]
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate regulatory complexity to […]
William Grant & Sons has extended the global remit of creative agency Space to include its Monkey Shoulder and Drambuie brands. London-based agency, Space, which already works with William Grant & Sons on its Glenfiddich brand, the World’s Most Awarded Single Malt Scotch Whisky, has been handed creative duties on Monkey Shoulder, its iconic blended […]
Rachel Pashley, Global Planning Director at J. Walter Thompson London and Head of Female Tribes Consulting, has signed a deal with Virgin Books at Penguin Random House to publish a book based on the agency’s Female Tribes initiative. Called ‘The New Female Tribes’, the book will be published in July 2018 to coincide with the […]
In what could provide inspiration for our Brexit negotiations, the UK’s Christmas 2017 is set to be a very British affair that is well-organised, joyous, and within our means. Research for leading digital and customer experience (CX) agency Wunderman, conducted by YouGov, asked over 2,000 Britons about the food and drink they plan to buy […]
On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]