A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel’s switchover. The new logo is made up of two white bars and an exclamation mark on a pink background. It has been criticised on Twitter for the fact it seems to […]
Specsavers in-house creative team has kick-started 2016 with a new high profile TV-led campaign featuring the inimitable actor and comedian John Cleese. Reprising his iconic role as the irascible Basil Fawlty, the TV commercial sees John Cleese recreate one of Fawlty Towers’ most famous scenes. The comic legend gets into an argument with his car’s […]
Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/McDonalds_JourneyToChristmas_PART2_90secCut20-360p_MPEG_4.mp4[/KGVID] Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/NSA-VHDB077-030_ProRes.mov[/KGVID] M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale. The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that […]
RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The TV ad tells the story of a woman who follows her heart’s desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her […]
The Royal Horticultural Society has partnered with the UK Space Agency to send rocket seeds into space with British astronaut Tim Peake. Two kilograms of rocket seeds have been sent to the International Space Station in the Soyus spacecraft, where they will stay for six months, before being returned to the UK for planting and […]
New, analysis has identified 2015’s most emotionally resonant TV moments. The analysis, which involved close monitoring of over a billion Twitter conversations, was carried out by advertising agency Telegraph Hill. The agency scrutinized Twitter conversations to identify specific moments within broadcasts that had real emotional impact and prompted viewers to share their feelings on social […]
Bose, the high-end audio equipment manufacturer, has appointed Grey London to its global creative business as it seeks to recover share from Beats By Dre. The agency is understood to have beat off competition from fellow WPP agency J Walter Thompson, the Omnicom network BBDO, Publicis Groupe’s Saatchi & Saatchi and the independent shop VCCP […]
ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]