Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]
Most people eat their dinner in front of the TV at some point, often while watching an episode of their favourite show. In order to keep pace with the ability of Samsung’s latest-generation SUHD TV that takes viewing to a new level, the standard of TV dinners also needs to be raised. This is the […]
Over the next two weeks, Tinder, the world’s most popular app for meeting new people, is partnering with NHS Blood and Transplant to draw attention to a different kind of search for a match – the challenging wait for a donor match. The partnership and creative concept was developed by integrated creative communications agency 23red. […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Dryathlon-2016-commercial.mp4[/KGVID] It’s that time of year again when Cancer Research UK challenges social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016 sees a fab new advertising campaign created by Karmarama, which will appear across TV, radio, digital and social media. A specially written […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/scrabble.mp4[/KGVID] Scrabble debuts a heartwarming story just in time for the holidays to remind us that there’s magic in Christmas, and in words. The spot tells the story of a father who finds an abused and abandoned dog and decides to bring him home. Without realizing it, this new addition to the family […]
#NiceToBeNaughty Posted by Harley-Davidson Australia on Sunday, 6 December 2015 Harley-Davidson is known for its beautiful custom motorcycles and the hardcore, rebellious nature of its riders. This Christmas, Harley and 303Lowe Sydney have taken customisation to a whole new level by pimping out a tricycle with graphite paintwork, high rise handlebars, seriously fat wheels and […]
US online ad revenues brought in $15bn during the third quarter of 2015, making it the highest quarterly spend on record, according to the Internet Advertising Bureau. The number marks a 23 per cent increase from 2014’s third quarter revenues of $12.2bn. It’s also a 5 per cent jump from 2015’s second quarter revenues of […]
Jon Sharpe, RKCR/Y&R’s Chief Innovation Officer, has been appointed CEO of RKCR/Y&R. He succeeds Ben Kay who is moving to WPP to take on the global role of Planning Director. Sharpe, who has served as Chief Innovation Officer at RKCR/Y&R for the past three years, will focus on making innovation integral to the agency’s creative […]
Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]
Three has launched its festive campaign – Merry Birthday, to celebrate everyone in the UK with Christmas time birthdays – as the network continues its mission to make things right for the British public. Let’s face it, having a Christmas birthday can suck – from the joint presents, to the nights out that never happened […]