Dan Gibson, Group Managing Director, Havas Creative Group Singapore, has been appointed as the new Managing Partner at Havas helia. At Havas helia, Gibson will be the lead for Dove global digital creative output. He will report to group chief executive Tash Whitmey. Gibson has been leading Havas Singapore as Group MD since 2013. A […]
AMV BBDO created an immersive virtual reality experience for Thunderhead at the Festival of Marketing on Wednesday 11th and Thursday 12th November at the Tobacco Docks in Wapping. Building on the creative campaign that introduced ‘The Thunderhead’ character, the VR experience takes people on a completely unique and magical journey, ‘Above the Clouds’. It is […]
Schweppes, GPY&R, Carat and JCDecaux have teamed up to transform StreetTalk sites into iconic life-size red London phone booths. Created as part of the Lost In London campaign, the custom built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited edition Schweppes mixers inspired by […]
Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre”. Now focused around interests, Google+ is simpler and easier to use and has been rebuilt across web, Android and iOS for a faster and more consistent experience across all devices. “Whether it’s […]
For the first time in the history of the Spanish Christmas Lottery, features an animated short, telling a story that illustrates one of the most important characteristics of the Christmas Lottery and these holidays: the joy of sharing. The campaign by the Leo Burnett agency, uses the same claim as in 2014, “There’s no bigger […]
YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]
Ogilvy & Mather London has created a new campaign for Royal Philips as part of a wider drive to change public perception of the brand. The latest activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organisation that improves lives through meaningful innovations. Launching […]
An historic riverside estate in London, once home to George III’s chaplain, is being transformed into a beautiful housing development which will launch November 18, with the help of marketing collateral by Evolve. The agency incorporated Isleworth’s proximity to Royal parks into the brand identity and marketing materials while reflecting Fitzroy Gate’s fascinating and varied […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/high.mp4[/KGVID] The Dubai-based luxury hotel company Jumeirah launches Jumeirah Inside: a Google Street View-like experience that travels through 23 hotels with 360 video and photography and various interactive features. Connected through a cinematic story, visitors of the platform can explore each hotel freely and book a stay from within the experience. Developed in […]
Ogilvy & Mather Singapore and Toys “R” Us has launched a one-of-a-kind mobile app that makes it fun and easy for kids to earn their most coveted toys after completing tasks or chores set by their parents or guardians. The app, named “Tasks for Toys”, was recently launched to solidify the brand’s position as the […]