Cancer Research UK has appointed Karmarama to its creative agency roster as an integrated specialist. Karmarama, which was appointed without a pitch, is made up of 300 specialists in advertising, direct, data, digital, content, social media and public relations. The agency will work with Cancer Research UK’s strategic marketing, fundraising and innovation teams on a […]
As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen – they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduce their campaign “Bond Moments” inspired […]
This campaign for Samsung, created through agency Leo Burnett and produced by Alessia Small, paints a stylish picture of how Samsung’s digital technologies conveniently connect work, lifestyle and home for maximum living efficiency. Shot by Tom Connelly represented by production company You Are Here, the Campaign, all of which was worked on at 4K resolution, […]
Microsoft, an official sponsor of the US National Football League, is asking fans to submit ideas to improve the game for viewers and players in a new initiative called the ‘Imagine Bowl’. Looking to improve the NFL on the field, at the game and for viewers at home, the tech giant is inviting innovators to […]
Adam & Eve/DDB’s first TV campaign for Waitrose injects a little warmth into British homes. “The warmest season” features an array of seasonal foods available at the supermarket, accompanied by the soundtrack from the 1968 Disney feature Winnie The Pooh And The Blustery Day. The agency won Waitrose’s creative account earlier this year. Rupert Thomas, […]
This fall, design students of Berghs School of Communication in Sweden compete in creating an innovative concept to support UNICEF’s fundraising. The competition is arranged by the school and UNICEF together with , a company providing renewable packaging material. The collaboration and competition, Pack Challenge 15, take place duringSeptember and October. In Pack Challenge 15 […]
Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of […]
Land Rover, a Worldwide Partner of Rugby World Cup 2015, is celebrating the people and clubs behind grassroots rugby with a multi-media campaign #WeDealInReal which breaks in the UK on 18 September and will run until the end of the Tournament ending on 31 October. The campaign which features TV idents and digital campaign with […]
Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]