wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow†him and develop their own playing style. […]
Foot Locker revealed “Thoughts,” a new commercial by BBDO New York starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand’s back-to-school campaign. With Cruz recovering from an injury and Beckham, Jr. wanting to extend his rookie success in 2015, both meet up for the first time this season in […]
Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]
Bathstore, the UK’s market-leading bathroom retailer, is to launch its first brand campaign after appointing Saatchi & Saatchi London as its lead creative agency. The ‘bathrooms matter’ integrated push builds on Bathstore’s position as market-leader in the specialist bathroom retail category. Given Bathstore’s heritage and expertise, its first store opened 25 years ago, Bathstore understands […]
Apple has rebranded its annual live music festival and will livestream the performances on Beats 1 in a bid to promote Apple Music. Formerly known as the iTunes festival, Apple’s yearly music festival will now be branded the Apple Music Festival and will feature headliners Pharrell Williams, One Direction, Florence and the Machine and Disclosure. […]
The latest report in We Are Social’s series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing. Internet in China The research shows that roughly 100,000 people in China started using the internet every day over the past year […]
Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]
Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. The brand campaign comprises a number of elements, including high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement. The automotive brand has created a 60-second spot on YouTube, showcasing 11 local […]
NASA is embracing the smartwatch revolution by opening a free for all design competition in which the public are invited to create an app for Samsung Gear 2 wearing astronauts on the International Space Station. Hosted via Freelancer.com the initiative will offer the creator of the best app a cash prize of $1,500 with the […]
Sensis is launching its first ever brand campaign, created by Ogilvy Melbourne, highlighting Sensis’ supporting role, especially in the small to medium business (SMB) arena. Sensis’ director corporate affairs, Libby Hay said the time was right for the company to launch a campaign focusing on the essence of what they offer customers, and the role […]