Retail design consultancy The Yard Creative has been appointed from a short list of companies that pitched for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre. The Oracle is a 750,000 sq ft premier retail, leisure and dining destination located in Reading and is one of the UK’s most […]
Durex has launched a new global online campaign for Durex Play to show lovers that, with Durex, they can bring something new to their sex life this summer. The 360 campaign created by TMW Unlimited, features an online video showing two lovers breaking out of a monotonous love life and being transported through beautiful exotic […]
News UK is resurrecting iconic stories from The Times’ 230-year history as part of a campaign designed to reinforce the value of the newspaper’s journalism. The three-month campaign, created by WPP’s Team News through Wunderman UK, targets current trialists of The Times and The Sunday Times, and is intended to improve retention rates by showcasing […]
Singapore’s National Day has broken the record for the highest number of tweets around a single event in the country, which celebrated its 50th birthday. More than 230,000 tweets about #NDP2015 and all things related to the National Day Parade were posted for the city-state’s super-hyped celebrations. The climax of SG50 beat the last record […]
The Berlin School of Creative Leadership and the Astro-4As Malaysia has announced that Ogilvy & Mather Worldwide chief creative officer Tham Khai Meng will conduct a masterclass in Kuala Lumpur for executives attending the Advanced Leadership and Navigator programs from September 10th -15th 2015. In making the announcement, the Berlin School’s president Michael Conrad and […]
Internet giants Google, Facebook and Twitter have teamed up with the Internet Watch Foundation, an anti-child abuse charity, to pull indecent images from the web which have been identified by unique ‘hash’ codes. Not to be confused with a hashtag these codes are actually a photo-tagging system used to identify lists of inappropriate images for […]
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately. In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible […]
Toyota has seized on Siri voice control and uses a radio spot to interact with drivers’ mobile phones. Saatchi & Saatchi, together with the motoring giants, developed the ad, in order to get people to think twice before using the cell phone while driving. The radio spot simply communicates to the mobile to switch itself […]
Controversial car sharing start-up Uber is never far from the headlines these days as irate cabbies take to the streets to complain about the threat to their livelihood but its financial affairs have remain largely hidden from view, until now. Gawker has published financial documents purportedly obtained from Uber which show the firm is racking […]
After successfully using Usain Bolt to introduce Celcom’s fast 4G LTE network back in 2013, advertising agency M&C Saatchi has decided to continue its collaboration with the world’s fastest man to launch the telco’s new “Non-Stop Internet” network. The 360-campaign kicked off with a TV commercial three weeks ago that featured a baton being passed […]