Red Setter has become the official PR partner of the 2016 DBA Design Effectiveness Awards. This is the first time the DBA has partnered with a PR agency for its flagship awards event. Prestigious awards Taking place this year on 11th February at Tobacco Dock in central London, the DBA’s annual Design Effectiveness Awards are both prestigious and […]
Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]
British Airways has created a new TV ad, to launch as post-Christmas gloom hits the UK. The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. In 2014 the Downton Abbey Christmas special was watched by 5.52 million people. The ad shows […]
Lexus Europe has this week announced a creative collaboration with Hollywood actor and producer Jude Law, marking the launch of the luxury automotive brand’s “The Life RX” campaign. Designed to amplify the brand’s spectacular new luxury SUV, the 2016 Lexus RX, the campaign premieres today on YouTube before rolling out across social and digital media, […]
WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]
Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
Following Taxi Studio’s successful redesign of Moose (Thailand’s first locally produced cider brand) in 2014, Taxi embarked on a wide and varied range of creatively diverse projects with them – the most recent of these being the branding for a Moose sponsored Music & Food Fusion event in Bangkok’s city centre held over the 26th -29th of […]
Creative communications agency Taylor Herring has created a campaign for online accommodation bookers LateRooms.com. The festive project has lead to the creation of the ‘Christmas Party Escape Suit’, which has been specifically designed to help people escape boring parties unnoticed. A fully decorated, 6ft wearable Christmas tree with battery operated lights will be promoted on […]
Sky and Molson Coors have announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind from the two companies. It will be brewed with English […]