Scarecrow Communications has appointed Ashish Naik as Group Creative Director. The appointment has been made to further strengthen the art department of the agency. Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served his biggest stint of 12 years. He has also worked with Contract, FCB ULKA, […]
Innovative advertising platform OfferMoments, has enhanced its management team with the appointment of several new directors to its board after receiving a significant wave of investment. As part of its future growth plans, which will see the company launching an innovative new Out-Of-Home (OOH) advertising product, OfferMoments has greatly expanded its board members to lead on its […]
Leo Burnett London is showing its love and support of Australia’s LGBTQ+ community by emblazoning its office windows with the phrase ‘Say yes, Australia’, in reference to the public survey on same-sex marriage equality. The windows of Leo Burnett’s offices overlook one of London’s busiest stretches of road, the A4, which carries a great deal […]
Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]
One of the biggest news out of 2017’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year. Now, WPP, the world’s largest holding group, has continued its threats to follow suit […]
Serviceplan Group’s CEO put himself in the “stocks” at the Innovation Day, which took place on September 28 in the House of Communication. The audience could virtually pelt the speaker on the stage with tomatoes, flowers, teddy bears and bras using an app from the Hamburg start-up Helhed – on the audience’s phone displays, it looked as though […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]
It’s September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause […]
“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]