Adyoulike, the European leader in native advertising technology, announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange. Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices. […]
Samsung is set for a retail first with a campaign, developed with Cheil UK, that will put it centre stage in the world’s most famous department store: Harrods. The activity will see Samsung take over the majority of the retailer’s window displays and is the first time the retailer has let a technology brand take […]
On April 1 United Biscuits will launch the latest iteration of its McVitie’s Sweeeet ad series for new biscuit brand DeliChoc. The £1.7m ad campaign, created by Grey London and directed by NEO, will kick off with a 30-second advert on ITV and Channel 4, and will once again feature a cuddly animal, this time an […]
Heineken USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/Heineken Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of Heineken Portugal. Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a successful turnaround of the business, […]
A team of entrepreneurs and business leaders will begin an expedition to the North Pole on the 31st March 2015 in support of The Prince’s Trust, with the aim to raise money to help more than 250 disadvantaged young people begin careers as entrepreneurs. The expedition, titled ‘Arctic Enterprise’, will see twelve amateur and professional […]
We open in a shadowy, desolate world, dark except for a neon sign, rain pouring over the body of the supercar – the McLaren 675LT. Everything moves in slow motion – a dog barks, straining against its lead. As we pan around the car, the headlights illuminate, and the wheels begin to spin. Suddenly, the […]
Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its “coolness” factor. The brand is using WhatsApp to “bring to life” the history of its Desert boot in a campaign called ‘From Rats to Rudeboys.’ It will tell the story of […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
Creative direct marketing agency Soul has developed the concept for a new app on behalf of The Connection at St Martin’s that is set to change the way we help the homeless. Homelessness charities often tell the public not to give to homeless people on the street because the money is often spent on alcohol […]
H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]