SingTel brings a new world of digital experiences to seniors

SingTel brings a new world of digital experiences to seniors

Singapore Telecommunications Limited (SingTel) have launched Project Silverline, a corporate social responsibility (CSR) initiative that aims to enhance the lives of seniors through digital communications and multimedia technology. From now until March 2013, seniors under the care of Lions Befrienders and Willing Hearts will receive refurbished iPhones donated by SingTel customers. SingTel will sponsor the […]

Meet Robb Smigielski, the Creative Director for VML London

Meet Robb Smigielski, the Creative Director for VML London

WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office. Robb is highly awarded and has an outstanding creative reputation. He […]

Johan Boserup named Global CEO GroupM Trading

In a move to further enhance the group’s media buying and trading resources GroupM is bringing in Johan Boserup from Omnicom to lead the Global Trading discipline as Global CEO GroupM Trading. Johan will report into Juergen Blomenkamp, a member of the global executive committee, and Dominic Proctor, Global President. “I am thrilled that Johan […]

Cow & Gate’s “Feed their personalities” by BETC London

Cow & Gate , the baby feeding brand in the UK  have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are  now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded […]

Baileys kick starts re-launch with biggest ever global campaign

Baileys kick starts re-launch with biggest ever global campaign

On Sunday 7th October, Baileys, the Original Irish Cream, will unveil its most ambitious global marketing campaign to date with a TV and print campaign which will be seen in every continent around the world. The new campaign also sees the introduction of a new endline; ‘Cream With Spirit’. Launched in 1971, Baileys has always […]

Smirnoff launches £7m ‘Nightlife Experience’ campaign

Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]

Weber Shandwick Named PR News’ Digital PR Firm of the Year

A week after being named “Global PR Firm of the Year” by The Holmes Report, Weber Shandwick was named “Digital PR Firm of the Year” by PR News at the annual PR News Digital PR awards, held yesterday at the Grand Hyatt in New York City. “We are honored to be recognized as the best digital firm and proud to […]

Registrations open for the European Advertising Certificate 2013

The European Advertising Certificate, the only consistent, European-wide foundation-level qualification for young agency personnel, will re-open for its second year of registrations on 1 October 2012. A total of 815 young professionals undertook the learning this year, with 349 going on to sit the exam on 19 April and a total of 338 receiving either […]

Ogilvy affirms leadership in Islamic branding with global PR duties for the WIEF

Ogilvy Noor, the world’s first bespoke Islamic Branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation to develop and execute a worldwide public relations strategy for the upcoming 8th WIEF to be held in Iskandar Malaysia, Johor from 4-6 December 2012. The 8th WIEF is organised by WIEF Foundation and hosted by Government […]

Guinness to launch ‘Made of More’ advertising campaign

Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – „Made of More‟ – and features a TV advert entitled „Cloud‟, to be exclusively previewed on the UK and Irish Guinness Facebook page on […]