Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]
Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]
In honor of International Bacon Day on August 31, car makers Ford have decided to celebrate their favorite meat—by offering new car buyers a chance to add a side of bacon to their purchase, if they desire it. To order a side of bacon with your new car, go to Ford’s dedicated microsite that allows […]
The voices of Neil Patrick Harris and Rainn Wilson will be featured in the new campaign for the 2014 Honda Odyssey advertising campaign. The new effort also presents a new Honda tagline, “Start Something Special.” In addition to three initial TV spots, there’s a tie-in with “The X Factor” talent show, an integration with Rovio’s […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
Video-sharing website YouTube has rolled out a new ‘play’ logo to its social media and app platforms, but has retained its existing brand on its desktop site. The new logo, which is being used on YouTube’s Facebook and Twitter pages, as well as apps, features a red play button within a white bubble, as well […]
BBH London and Academy Films’ Jonathan Glazer have created a knock-out new spot for Audi. A smart dissection of the dynamics of the boxing ring, the 60 second film plays with the idea that true power doesn’t need to draw attention to itself. ‘The Ring’ was shot by Sexy Beast-director Jonathan Glazer whose latest feature […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]
MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]
WPP has reported a pre-tax profits rise of 19 per cent in the first half of the year, and says the recent merger between rivals Omnicom and Publicis presents it with ‘enhanced opportunities’. The half-year results are the first time WPP has reported to the City since the mega-merger between its rivals in July. As […]