EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
Premier League football team Everton FC has completed its rebrand U-turn with the unveiling of a new crest chosen by fans. The club launched its 2013/14 crest, which was designed by its in-house graphics team, earlier this year. However, following online protests from fans, the club almost immediately announced that it would drop the mark […]
Space has been working with Thorpe Park – home to some of the world’s finest coasters – to help bring the its annual Halloween event Fright Nights to life through refreshed branding and communications creative. Thorpe Park guests will experience a horror movie takeover this Halloween as the Park and leading global film producer Lionsgate UK present […]
http://www.youtube.com/watch?v=lInd8GimJJc A new advert for the Audi RS 6 Avant sees the car involved in a paintball battle dubbed ‘The Duel – Man vs Machine’. The video, produced by viral marketing specialists Rubber Republic, sees racing driver and James Bond stuntman Ben Collins – who also served as The Stig on Top Gear until 2010 […]
http://www.youtube.com/watch?v=4LE_IocFnL0 Early this year, Volkswagen revealed their ultra-limited edition hybrid XL1 car and promised to showcase the final model at the Geneva Motor Show. The Volkswagen XL1 is one of the the most futuristic, fuel-efficient vehicles on the planet. With such a reputable name, it is only fitting to have an equally impressive repair manual to […]
Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]
http://www.youtube.com/watch?v=pIOMeBqgiIQ JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour – like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold […]
E-cigarette brand Nicolites has launched a month-long ‘Swaptober’ advertising campaign designed to encourage smokers to swap tobacco for e-cigs. The campaign cost just under £500,000 and will feature on more than 1,000 billboards throughout the UK as well as advertising space at London’s Euston train station and Waterloo Station. Nikhil Nathwani, managing director, said: “Our […]
As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]
Holiday company Thomas Cook is launching new ‘sunny heart’ branding, with new logos replacing the incumbent globe graphic. Thomas Cook says that the new visual identity and branding looks to reflect the ‘warmth and approachability’, ‘trust and personalisation’ and ‘message of High Tech, High Touch’ of the brand. The new look replaces the previous identity, […]