Marketing communications group Creston Unlimited announces a partnership agreement with fellow international marketing communications group Ariadna. The Ariadna Holding Group – the leading Latin American independent agency group – shares major clients with Creston Unlimited including Diageo, Nissan, Toyota and Unilever. Ariadna offers the full breadth of marketing services including strategy, creative, media and tech. […]
Penguin Random House has hired creative brand communications agency Taylor Herring for a campaign to celebrate the 150th Anniversary of the birth of famed British author, illustrator, conservationist, farmer and scientist Beatrix Potter. Following a competitive pitch process, Taylor Herring are developing a campaign which is set to bring a series of key characters from […]
Rediffusion Y&R is relocating its Mumbai Corporate office to Lotus Corporate Park in Goregaon (East). The new office is built on 27,000 sq ft area on the 18th floor. It will bring the offices of entire group companies together namely Rediffusion Y&R, Everest Brand Solutions, Sudler & Hennessey (S&H) and Rediffusion Wunderman. This bigger space […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
Leading European airline Lufthansa has launched a new animated short film to support its online Book-a-Group tool, designed to help travel agents book flights for large groups of ten or more travellers more easily. The content was produced by creative agency Space. The short film will be used by Lufthansa in online B2B portals and […]
House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialized team. “This is all about creating synergies for our clients. We’ve got social media expertise on both our agencies, we’ve got […]
The reboot of Star Wars has propelled Disney into top spot of the world’s most powerful brands league table. Disney beat Lego and L’Oreal to second and third place respectively due to the box office success of the new Star Wars film, according to strategy consultancy Brand Finance. Star Wars Episode VII ‘The Force Awakens’ […]
BMB has won the advertising account for the UK’s Number 1 dry shampoo brand Batiste on the back of its successful work handling the iconic brand’s social media account. The win marks a major extension of BMB’s relationship with Batiste. BMB has been briefed with creating a national campaign, including TV advertising, which will drive […]
The Jamie Oliver Media Group will build on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video on 29th January. The video will be released across the Drinks Tube channel, receiving support from Jamie’s portfolio of digital platforms, which have a global audience of over 30 million […]
