Exclusive brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots at […]
Microsoft on January 14 introduced a new version of the logo for Bing, the No. 2 search engine, switching to green from yellow and putting the “b” in upper case. The changes come partly because the green “is easier to see over yellow,” a Microsoft spokeswoman said, and because the new look displays well “across Windows […]
The birth of a baby is the happiest moment of your life. But not for everyone. Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects. Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the […]
Micromax Informatics Ltd. announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month. Creativeland Asia is one of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/McDonalds-UK_Good-to-Know_Eggs_HD_MPEG_4.mp4[/KGVID] The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign […]
Cheil London has appointed Caitlin Ryan as the agency’s new Executive Creative Director. Ryan, the former Group Executive Creative Director at Karmarama, will oversee Cheil London’s creative output across all clients. She will report to Paul Hammersley, the Group Chief Executive. Ryan first joined Karmarama in 2013 as Group ECD. Prior to that she was […]
MEC has hired Matt Davies as its managing director of Content, Sarah Hennessy, the agency’s managing director announced on January 14. Matt’s appointment reflects the scale of the opportunity that digital content creation and deployment creates for brands across categories. He will be responsible for leading the evolution of MEC’s content offering, to ensure it […]
Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board. The five directors are: Chairman Tim Duffy, CEO Tom Bazeley, Chief Creative Officer Justin Tindall, Chief Strategy […]
Centrade Integrated and Cheil are pleased to announce a strategic partnership for Adriatic and Balkan region. Following 20 years representing Saatchi & Saatchi and after a full year as the leading independent agency in Romania, Centrade is bringing their extensive network of clients and award-winning creative performance to the region – an ideal partnership embarking […]
In line with Cheil’s expansion plans, Cheil Singapore has hired Fredrik Englund to take on the role as Regional Creative Director. Prior to joining Cheil Singapore, Fredrik was at Dentsu Mobius where he served as Regional Creative Director for three years. During his time at Dentsu Mobius, Fredrik established the regional digital creative vision for […]