New research also reveals that half the population feel more positive towards out of home advertising, and the brands using it
A new research report from out of home and location marketing specialist Posterscope, “The Mobility Mindset”, has revealed that almost two-thirds of people (6 in 10) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect […]
More than 200 of the UK’s leading marketers have joined forces to raise awareness and vital funds for NHS workers affected by the coronavirus pandemic through the publication of a new book entitled ‘Excerpts from Experts: Marketing.’ Spearheaded by one of the industry’s foremost leadership recruitment businesses, Fortune Hill, the near-400-page book includes insights from the prominent marketing industry […]
Havas CX brings together 1200+ specialists in digital transformation,
eCommerce, customer experience design and customer acquisition
and engagement under one collaborative umbrella brand –
Havas Creative has today launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, […]
Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. Racist Dinosaur – Create […]
“Makeshift Spaces” introducing Microsoft Surface Laptop Go
A new campaign from Microsoft and creative agency Blk-Ops depicts the many ways the Microsoft Surface Laptop Go is being used to power our ability to work, learn, create and connect from home. The spot debuts this week online and on Thursday Night Football, part of Microsoft’s continuing partnership with the NFL. The spots features real families […]
Detroit-Based Agency Hires Stacie Lydia for Johnson & Johnson Business
Detroit-based advertising agency Doner announced the appointment of Stacie Lydia as Vice President, Brand Leader. In her role, she will help manage the agency’s Tylenol and Pepcid accounts. Based in Detroit, Stacie will report to Kathleen Ott, Senior Vice President “As our health and wellness practice grows, we continue to invest in top talent,” said David DeMuth, […]
COMPETITIVE PITCH WAS HELD AT HOLDING COMPANY LEVEL
ACCOUNT TO BE POWERED BY PUBLICIS GROUPE’S STARCOM
PITCH INCLUDED COMPREHENSIVE REVIEW OF EIGHT MAJOR MARKETS ACROSS EUROPE
E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets. The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary […]
Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.
This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year. The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Other key findings of the study include: 14% of the (ad) clicks recorded converted […]
• NHS England and NHS Improvement and Public Health England launch major new campaign urging public to seek advice for key conditions, including cancer
• COVID-19 has dramatically changed the way that people access NHS services with a new survey showing that almost half (48%) of the public would delay or not seek medical advice at alli
• New creative addresses the barriers that are deterring patients from accessing NHS services
NHS England and NHS Improvement and Public Health England are kick-starting this year’s ‘Help Us, Help You’ campaign by reassuring the public that the NHS is “here to see you safely” if you have a symptom that could be cancer, a maternity concern, or a routine appointment. The campaign will also encourage those with mental […]
Posters have gone up over graffitied walls, shop windows, bus shelters, abandoned buildings, scaffolding works, telephone boxes and more across Peckham. This is a new campaign that sends positivity across the neighbourhood and builds support for its local businesses. Peckham Power. And it’s been thought up, produced and created by two unemployed junior /placement creatives […]
