Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
Dayuse.com, the global leader in daytime hotel bookings, announces today that it unveiled an advertising campaign across 500 black cabs in London in a move designed to educate consumers about the opportunity to book a hotel room for a few hours during the day at a discounted rate. The out-of-home (OOH) ad campaign is running across […]
Teespring, the online commerce platform which empowers creators to design, promote and sell their own products, have conducted in depth research into the generation leading the way online – Gen Z. We are now in an era led by this powerful generation; they are not only controlling the digital sphere, but also spending habits – […]
Unlimited Group has hired Nick Chiarelli as Head of Trends as the independently-owned marcomms Group launches its unique planning process, Catalyst, set to transform brands and drive business growth. Chiarelli, former Director of Consumer trends at GfK Roper Consulting and director of Iconoculture/Gartner, joins the company from Foresight Factory, where he was Client Partner. He […]
Publicis Spine announces the appointment of Ian Thomas as Chief Data Officer. In this role, Thomas will be responsible for the overarching data and analytics strategy for Publicis Spine and fostering a unique culture of learning across Publicis Groupe’s Solution Hubs. He will be based in London and report into Lisa Donohue, CEO of Publicis […]
Altrincham-based creative marketing agency Sunny Thinking is proud to announce six new account wins to kick off 2019. Stockport-based tie and accessories manufacturer and supplier William Turner, has commissioned the agency to look after all its marketing and branding as the family business celebrates its 50th anniversary. Further afield, the London based National College of Creative Industries approached […]
Culture Trip announced the appointment of Dmitry Shishkin and Anne Bourgeois-Vignon to the company’s senior leadership team to accelerate editorial and visual content growth. The travel, media and entertainment start up attracts 18 million monthly users with its mix of inspirational storytelling covering travel and entertainment. The website and app feature articles, videos, photography, illustration and animation that reveal […]
Impact, a natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising performance partnerships, announced the appointments of ten new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sale and HR department. Sam Parker joins from Webgains as Director of Partnerships, to oversee the agency and wider strategic partnership […]
On Blue Monday, dubbed “the most depressing day of the year”, Help for Heroes is illuminating London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is […]
Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]