Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]
PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]
‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas. The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October. This marks the first time Very, which […]
Global job site Indeed launched its new global TV commercial, ‘Stories’ in the UK on October 1. A series of four vignettes, the first two of which are released over the week: The Box (20 secs) and The Dream (20 secs). Indeed’s Stories campaign aims to build on the resilience shown by jobseekers in its most recent “Sunny” and “Ask Me Anything” ads, and […]
Opel will soon have a new agency: as of January 1, 2019, McCann will be the European creative agency of the German carmaker. “We are looking forward to working with McCann”, says Tobias Gubitz, Director Brand Strategy and Marketing Communications at Opel/Vauxhall. “Our new partner has a European network of top creatives. The decision also […]
Proximity Worldwide has promoted Troy Hitch from Chief Innovation Officer at Barefoot Proximity to the newly created role of Global Chief Innovation Officer. Effective immediately, Hitch will report into Global President, Mike Dodds, and join the global leadership team. Hitch is a seasoned executive agency leader with experience enabling Fortune 100 companies to achieve digital […]
Digital agency Jellyfish is announcing its acquisition of The ASO Co, the fastest-growing App Store Optimisation agency in the world. Jellyfish has acquired 75% of the business with an agreement to acquire the remaining 25% at the end of a 21-month period. Founded only two years ago by James Bott, CEO and Thomas Twigg, COO, […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]
Health giant Reckitt Benckiser have released Lemlift, a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting […]