Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Everyone loves the outdoors; it’s an escape and the antidote to the chaos of our busy lives. But modern life has a nasty habit of getting in the way. We often find ourselves doing the things we swore we wouldn’t. Living vicariously through an Instagram feed, expressing our emotions solely through emojis, or spending […]
Pandora, the international jewellery manufacturer and retailer, has launched its first ever dynamic OOH campaign for its new Regal Tales and Grains of Life ranges, using directional maps and distance information to direct customers into their nearest store. Devised by out of home and location marketing specialists Posterscope with Carat, the UK-wide campaign has been […]
Tug, an international Digital Performance Marketing Agency, announced that they have partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’ range – a mix of healthier and lighter dishes aimed at giving their patrons healthier food options. The campaign was developed in response to a YouGov survey that found that one […]
Men are being encouraged to take control in a new campaign for , the erectile dysfunction treatment from Pfizer. The data-driven campaign was created by WM Select, Wavemaker. Pfizer tasked the agency with creating a campaign that normalises ED for men over the age of 40 and introduces Viagra Connect as a way to treat […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
IMA, the world’s first ever full-service influencer marketing agency, is proud to welcome Cedric Brunings as its new Head of Global Partnerships. Brunings will focus on developing global business partnerships, supporting the strategic growth of IMA and helping clients to achieve their business objectives. His role will encompass manifesting strategic commercial opportunities whilst simultaneously driving […]
The brand partnership and sampling division of multi-service marketing agency Edit has rebranded as Relish – becoming a standalone agency within the St Ives Group. The agency, which will remain based within Edit’s Bath head office, also announced it has won exclusive contracts to sample products through online orders for fashion retailer NBrown – the […]
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announces that Reach plc, the UK’s largest news publisher and owner of the Mirror, the Express and a number of other regional websites, is joining as a founding partner alongside Guardian News & Media, News UK and The Telegraph. The addition […]
Leading customer data platform specialist, Alchemetrics has appointed Dimitrios Demiris to the newly created position of Lead Developer. The organisation is undergoing a significant reorganisation in a bid to achieve its ambitious growth plans and modernise its offering. Demiris has been appointed by Cyril Law, Alchemetrics’ new Chief Technology Officer to assist in moving the […]