Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
G-Star RAW has worked together with Amsterdam start-up agency, HERC, and Dexter Navy – who is possibly the world’s hottest music video director right now – to create a new global campaign for Fall/Winter’18: Uniform for the Free. It’s an ode to freedom, captured through the lens of street culture. The campaign is a day […]
Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus. The campaign will start with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus travelling across Britain to come together […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, […]
Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]
Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]
Twinings has appointed M&C Saatchi with immediate effect as lead creative agency to develop a new integrated campaign on the brand. Twinings have also confirmed that, by mutual consent, they and AMV BBDO have parted company after 8-years on the basis of changing communications requirements. Twinings has a rich heritage and is on a growth […]
Saregama Carvaan recently released three TVCs created and conceptualised by Indian creative agency, The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia. Kumar Ajit, Vice President – Sales and Marketing at […]
Creativeland Asia’s Sajan Raj Kurup (Founder and Creative Chairman), and Prahlad Kakkar (Chief Mentor) have launched ‘Dining Table’, India’s first marketing, communications and business consultancy for family-owned and small to medium-sized business owners. Founded by Kurup, an entrepreneur himself Dining Table salutes the spirit of entrepreneurship, recognises and understands the challenges that come with owning […]
Publicis Groupe announces the appointment of a leadership team at the Groupe level in Russia as part of the ongoing implementation of its country model. Sergey Beloglazov, currently Chief Executive Officer of Publicis Media Russia has been appointed as Chairman of the management board of Publicis Groupe Russia. Vladimir Tkachev, currently Chief Executive Officer of […]
