I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]
According to a recent report, by the year 2050 there will be more plastic in the sea than fish. To help stop this rising tide of plastic, The West Coast Foundation in Sweden launches a “rubbish” initiative that targets beach-goers with a simple message: Let’s end littering on our beaches. It’s election year in Sweden. And with […]
A three-storey luxury restaurant has now opened on Piccadilly in central London, with visual identity by Here Design. HIDE is a collaboration between acclaimed chef Ollie Dabbous and fine wine and spirits boutique Hedonism. Spread across three floors with views across the neighbouring Green Park, HIDE is presented as a pure dining utopia, combining British […]
When Buddy Creative paid a visit to Cornish Orchards for the first time in 2011, they met the real deal: a truly artisan, farm-based cider-producer still operating at a smallish scale, supplying shops and destinations in the West Country. Their branding system for the company brought consistency and uniformity across the range and changed their […]
Goodwill of Central and Southern Indiana has unveiled its regional fall campaign, which taps a digital/social-first strategy, with the help of its creative Agency of Record, Young & Laramore. Six local artists, identified by Pattern Magazine, visited Goodwill and transformed the garments they bought into their own unique design. Three male and three female designers […]
Free The Birds, the brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a ‘day off’, by choosing plant-based foods for a change. Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations […]
Tribal Worldwide London has been appointed by Germany’s largest airline, Lufthansa, to head up its latest UK European marketing campaign and the first piece of work created by the agency: The European Love Affair. Lufthansa are giving their customers the chance to win an all-expenses paid date to one of their most exciting European […]
Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]
Out-of-home (OOH) and location marketing specialist Posterscope and real-world consumer insights firm Huq Industries have announced a partnership that will enable Posterscope to give advertisers a new and unique method to define and reach their ideal audience. The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. This collaboration […]
Habito has appointed Uncommon Creative Studio to handle its UK advertising campaign which will break this Autumn. The pioneering digital mortgage broker is looking to drive awareness and understanding of its mission to free people from the hell of getting a mortgage. By cutting out the jargon, democratising the process and showing the true cost […]