Foxtons and M&C Saatchi have announced the launch of Foxtons’ first ever major advertising campaign, with the campaign celebrating the sheer energy and drive that make this brand so famous. Using the slogan ‘Get Foxtons On It’ this integrated campaign will run across the capital on out-of-home, London buses and London Underground sites, as well […]
The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]
Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
MOFILM, the people-powered video content creation network, has commissioned three films from the UK, USA, and South Africa as part of ‘Many Voices’; a global initiative which saw over 100 filmmakers from 26 countries propose film ideas to answer the question ‘What does the year of women mean where you are?’ Led by in-house MOFILM ECDs Trak Ellis-Hill and Lee Margolis, these three commissioned films include: ‘Chin Up’ an […]
M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect. The agency will be led by veteran adman, Spencer Wong, and will be the network’s 9th office in Asia; its 29th in the world. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at […]
Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film […]
Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains […]
TVS Tyres’ latest campaign #Heavytested conceptualised and created by Rediffusion has been launched recently. The campaign highlights the product’s product edge. It showcases the exceptional quality standards of TVS’s two-wheeler tyres by highlighting the severity of the testing process the tyres undergo. The campaign comprises of three commercials carried through TV and extended to […]
Albert Bartlett the UK’s leading supplier of fresh potatoes, was established in 1948 and is celebrating its 70th anniversary this year. To celebrate, the company will produce retro looking bags for its fresh Rooster crop available in stores on 1st September. The packaging for the 2kg bags of Albert Bartlett Roosters will have a vintage […]
Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]