Dentsu Aegis Network has named Naim Halloum as Business Development Director at its Manchester office to spearhead the agency’s continued growth in the region. Naim brings 20 years of experience to the role working across print, TV and most recently mobile programmatic. He spent the early part of his career working for The Evening Standard […]
Merkle, a leading technology-enabled, data-driven performance marketing company, has promoted Adam Guilfoyle to the newly created role of head of agency sales at Merkle Periscopix (MPX), following an unprecedented run of new business wins this year. Adam joined MPX, Merkle’s performance media agency, in March 2017 as commercial lead (programmatic) and since then the agency […]
Toyota’s newest campaign, supporting multiple models, begins airing in August featuring three new TV and digital spots: “Tough as Chuck” starring the one and only Chuck Norris, “Tag” and “So Beautiful.” Also recently launched and part of this multi-model campaign is “The Untameables.” “This multi-model campaign approach allows Toyota to reach targeted audiences with a […]
Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
Glasgow Warriors have linked up with GumGum Sports to track and capture the full sponsorship value of its partners across broadcast and social media. The partnership with GumGum Sports – an artificial intelligence company with particular expertise in computer vision – will allow Glasgow Warriors to accurately track the value of the sponsorships they offer […]
Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act was […]
rEvolution, the integrated global sports marketing agency, has acquired London-based sports marketing agency, Revolution Sports Marketing Group. Founded in 2003, Revolution works with a variety of clients across golf, equestrian, tennis, motorsports and rugby, and counts SAS, Land Rover and the FEI World Equestrian Games Tryon 2018 among its current client partners. The acquisition bolsters […]
Our first Creative Inspiration is a memorable photographic exhibition focusing on the true “Moments of Glory†of the Olympic Games RIO 2016, captured by photographer Selene Alexia. The exhibition showcased returning champions and first time victors from around the globe, including the “Angel with Iron Wings†and the fastest man alive. With 100 photographs, featuring athletes […]
Schwartz, one of the UK’s leading herbs and spices expert and champion of quality ingredients and authentic flavour, is refreshing its portfolio with the relaunch of its dry Herbs, Spices and Seasonings ranges with a multi-million-pound 360˚ marketing campaign. The campaign will launch the fresh new look and feel product, inspired by consumer demand with […]
Berghaus has revealed the first details of a multi-million-pound UK advertising campaign that will begin this September. The first wave will run until March 2019 and has a multi-million-pound media value. It will be the biggest campaign of its type that the brand has ever undertaken and will feature on multiple platforms, including out of home, […]