This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]
For most people, their first home won’t be their last. TBWA\Dublin’s new home campaign for Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone. ‘Snuggley’ is a heart-warming TVC that follows a young boy as he experiences […]
The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life […]
Reuters is the most popular international digital media brand in Europe, according to new research published by Ipsos. The Ipsos Affluent Europe 2018 shows that Reuters now has the largest weekly and monthly digital reach of all 47 international media brands surveyed. The research – which measures reach amongst affluent audiences and decision makers across […]
Creative agency Cheetham Bell JWT is to join forces with MediaCom North to create the largest integrated agency offering outside London. The move follows Code Computerlove’s successful integration into MediaCom North Group just over 18 months ago and takes the total workforce across offices in Manchester, Leeds and Birmingham to close to 500 people. MediaCom […]
K72 is proud to announce the arrival of Sébastien Moïse as General Manager. He’ll be responsible for ensuring the agency maintains its forward momentum in partnership with Creative Director Simon Beaudry. “I’m very happy Sébastien has joined us as General Manager at K72. Having worked with him in the past, I know that his leadership and business […]
LONDON Advertising, has been appointed Agency of Record for Bellabeat, a company that makes products designed to inspire and empower women to be the best version of themselves, with already ½ million customers across the globe. The agency was appointed following a competitive pitch. LONDON’s task will be to move the brand into the forefront […]
Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards. Researched, conducted and calculated by Lovely Mobile News, the report is a year-long analysis that also includes the performance of various projects, agencies and brands in the […]
Walmart has officially launched an AI-enhanced personal shopping service, called Jetblack, though it’s US-only for now. Jetblack is a new app out in beta. The idea is that you can use it to text your shopping request. J, Jetblack’s built-in assistant, will then do the rest. J can order you goods and gift wrap any […]