Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem – using the power […]
Hendrick’s Gin’s tagline is ‘Undeniably peculiar, utterly delicious’ – a phrase that could equally describe Tulips and Chimney’s acclaimed animations. “We have long been admirers of the Hendrick’s Gin aesthetic,†says director Ree Treweek. “Its Victoriana surrealism is so aligned with our style that you can imagine our delight when we were approached by the […]
A few weeks ago, I ran the London Marathon. I still can’t quite believe I did it – especially considering beforehand, the odds felt a little stacked against me. After sustaining a knee injury in February, I’d been restricted to the gym and had only braved the treadmill for a few weeks before the race. […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]
Leading technical sock manufacturer Bridgedale relaunches with an updated brand identity and improved SKU navigational system by creative design agency Brandon. The new look design was created to make it easier for shoppers to find and then choose the right product. The team at Brandon also made sure the new look effectively communicated the benefits […]
This weekend saw the launch of the latest in the series of B&Q’s transformation adverts, with a focus on bathrooms. The campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a brilliant solution and a team of enthusiastic, problem-solving colleagues on hand to help. Beloved for […]
Saregama launched its first television campaign for Carvaan– the new category-busting product that has already won rave reviews. The campaign by India creative agency The Womb, features three mother-child relationships across three television spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children. […]
Bollywood star’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a India-wide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]
UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief. The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign. Head of Content Strategy and Brand for Age UK, Kathi Hall said: “A strong partnership is hugely important to Age UK. In Brave, […]
Long Tall Sally, the specialist fashion retailer for tall women, has appointed BBD Perfect Storm. The agency, which won the business following a competitive pitch, will work on a new brand positioning for Long Tall Sally as the fashion market for taller women becomes more competitive. Long Tall Sally, which was founded in 1976, has […]