J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]
Toronto-based agency LP/AD launch the first campaign following its rebrand of sales integration software company, ContactMonkey. ‘Do Little, Achieve Greatness’ takes a comical spin on sales software by launching a series of hidden camera content which follows a particularly cheeky man in a monkey suit on his way to the office. In the 60-second […]
Serviceplan Campaign X stages shortcuts for MINI Germany to promote the new MINI Connected Features: Just as the real-time traffic information “Real Time Traffic Information” (RTTI) always informs the drivers of the new MINI models about the fastest and most time-saving route to their destination, the converted 18:1 advertising spaces on time-consuming Berlin pedestrian […]
April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]
Unlimited Group is pleased to announce the appointment of Michael Richards as its Group Managing Director. Following the recent announcement of the Group’s restructure and rebrand around its seven core disciplines, making the business more effective, accountable and appealing to clients, Michael has been appointed to focus and join up efforts to capitalise on the opportunities afforded by this […]
The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and very young children the best possible start in life. It will run in the five areas of England where A Better Start is based: Blackpool, Bradford, Lambeth, […]
RAPP UK has promoted Hiten Bhatt to Creative Director – Design. Having joined the team in 2016, he will report into RAPP’s Chief Creative Officer, Al Mackie. Bhatt is now responsible for the design output across all of RAPP’s clients, including Virgin Media, PayPal and Mercedes-Benz and will focus on continuing RAPP’s unwavering commitment to […]
Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series. The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015. Continuing the A-theme, content will […]
In the first quarter of 2018, Amazon‘s sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn) year-on-year. This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. “The fact that our data suggests advertisers bucked […]
Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson into the newly created role of Client Service Director. She is joining from Vividbrand, where, as business director, she oversaw clients including Nestlé, Pernod Ricard and Unilever. Prior to this, Anderson worked at a number of creative agencies across the globe, including Leo […]