WWF France is saying “STOP” to “Montagne d’Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilise public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young […]
Dayuse.com, a premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the “Dayuse Effect”. Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand’s first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel […]
Netizens raved over a nostalgic throwback when Safeguard dropped a spin of a classic Backstreet Boys song featuring famous celebrity actor Alden Richards. The “I Wash It That Way” music video was an instant hit online, as it brought back the 90s feel while revealing the threat of #HANGINfection. From the word hangin, which […]
Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch. ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It […]
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch. The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security. Commenting, Helena Morrissey, Head of Personal Investing at LGIM said: “We are […]
Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy […]
A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
Creative design andbrand strategy agency, Shift, is behind the launch of a new holiday and leisure concept that is set to disrupt the domestic luxury travel market. Beyond Escapes, which opened the doors at its first site in Devon earlier in 2018, launched with a UK investment of £60 million and comprises the very best […]
Creative and media company, The Gate London, has announced the appointment of former Jaywing’s Epiphany director Kerry Fyans as Head of Media. Fyans will be tasked with sharpening the media planning and buying offering to ensure it expresses the company’s ‘Boundless’ mindset, and to grow it as the market seeks independent and nimble alternatives to […]
Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and MediaCom’s existing relationship by bringing the best […]