UFC and Modelo Announce Partnership

UFC and Modelo Announce Partnership

UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]

Charles Trevail to become the new global CEO of Interbrand Group

Charles Trevail to become the new global CEO of Interbrand Group

The Interbrand Group of Companiesannounced that Charles Trevail, will become its new Chief Executive Officer, effective ‪January 1st, 2018. Currently the CEO of Omnicom agency, C Space, Trevail succeeds Jez Frampton, who is retiring at the end of 2017. In addition, C Space will become part of the Interbrand Group. Trevail has been CEO of […]

Understanding What Really Makes Millennial Consumers Sip

Understanding What Really Makes Millennial Consumers Sip

Stock video company Dissolve recently poked fun at the lengths many will go to in order to capture the Millennial market in its video, This Is A Generic Millennial Ad. While many brands may be guilty of committing some of the stereotypical ‘crimes’ portrayed in the film, including ‘unforgettable’ moments, internet slang, and a large […]

This Diwali, Quick Heal launches ‘Khushiyon Ki Security’ to secure the digital life of your loved ones

This Diwali, Quick Heal launches ‘Khushiyon Ki Security’ to secure the digital life of your loved ones

In line with its vision to secure Digital India, leading cyber security solutions brand, Quick Heal, has launched ‘Khushiyon Ki Security’ campaign with the objective of encouraging consumers to gift security software to their loved ones, ensuring safety and security of their digital journey. Through this campaign, Quick Heal will spread the message ‘Is Baar […]

BGF Unveils New Brand Identity

BGF Unveils New Brand Identity

Business Growth Fund rebrands as BGF to support scale-up strategy. BGF has launched a new identity as part of a brand refresh. The company, which has expanded rapidly in recent years is now the UK’s most active investor in growing businesses. It will stop using Business Growth Fund in favour of the shortened BGF to […]

Tricker PR finds outstanding success at the CIPR PRide Awards

Tricker PR finds outstanding success at the CIPR PRide Awards

Tricker PR has been named Scotland’s Outstanding Small Consultancy at the Chartered Institute of Public Relations (CIPR) PRide awards. The Aberdeen-based firm also picked up the gold awards for Best Use of Photography and Design and the Low Budget Campaign categories in a hat trick of wins. The judging panel, made up of PR industry […]

METRO announces the annual “Own Business Day” via Serviceplan

METRO announces the annual “Own Business Day” via Serviceplan

The second Tuesday of October is a special day when METRO calls to pay tribute to its customers and to celebrate dedicated business owners. Own Business Day features business owners’ special offers and promotions, which they upload for customers to find on the online platform. Through Own Business Day METRO champions Independent businesses by celebrating […]

Asda Reboots Halloween with an 80’s Music Vibe

Asda Reboots Halloween with an 80’s Music Vibe

Launched on October 7 and running until October 31st, Asda has revealed its latest Halloween TV ad featuring the 80’s hit ‘Word Up’ from Cameo. The campaign, created by Saatchi & Saatchi London, is developed from insight that Halloween is increasingly becoming an event that is anticipated and enjoyed by multi- generations. It’s an exciting […]