New research unveiled on July 17, has shown that the events & experiential sector is seeing a huge rise in interest from buyers: there were 35 deals in H1 2017, more than double the number (14) in the same period last year. It was the biggest half-year for deal volumes seen in the last three […]
SwiftReceipt, one of the fastest digital receipt validation service in the UK, launches with a promise to revolutionise the service for shoppers and brands alike. Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and as little as 15 minutes – delivering digital rewards (for example cinema codes) […]
Joanna Borton is joining Above+Beyond as its first Creative Services Director, and will sit on the board with CEO Zaid Al-Zaidy, ECD David Billing, Brand Services Director Tom Bedwell and Creative Directors Rapha Campos and Ben da Costa. Borton joins from 180 Amsterdam, where she was Head of Project Management. She has previously worked for […]
At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic,Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and […]
Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung’s new Space Max fridge. The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from work on a polar station. At the end of a month-long wait, the father returns to find […]
The Natural History Museum opens its doors to reveal an awe-inspiring blue whale skeleton as the star of its redeveloped central space, Hintze Hall. As part of the project, audiences are invited to discover more about the whale in both its natural and preserved environments via a new digital experience which is part of a collaboration […]
One of the global cybersecurity leader Forcepoint, announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point. The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people […]
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
Zipcar, the global car club company and UK market leader, has launched an eight-week integrated campaign to promote their new one-way service in London, Zipcar Flex. Lead creative agency, Founded, is responsible for the strategy and creative of the campaign ‘Drive, Drop, Do’. It features over 150 out-of-home sites, digital display, website and social media […]
The integrated marcoms network, MullenLowe Group (a part of Interpublic Group) announced it has acquired the strategic communications agency Salt Communications Limited (salt). Founded in 2000 by Richard Cox and Andrew Last, salt is a strategic communications agency operating in London and Singapore. salt specialises in simplifying complex business challenges, with specialties in external reputation […]