PVH Corp. announced a new campaign for its Van Heusen brand, which includes a partnership with UFC, the world’s premier mixed martial arts organisation. The partnership, which begins July 31, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base. To […]
Shell Retail and Shell Global Commercial (Lubricants) can confirm we have appointed eight marketing communications agencies to our best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The best-in-class roster will provide enhanced choice for our […]
Recipe has won the social account for Natural Balance Foods’ TREK bars and snacks range, following a two-way pitch. Recipe will be working with TREK on the development of the brand’s social presence, to help build awareness of and engagement with the energy bar brand. Marina Love-Smith, Marketing Director at Natural Balance Foods said, “TREK […]
In-house specialist OLIVER UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively. All three will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh. Bratley will direct all integrated creativity across […]
Leading digital marketing agency Branded3 has merged under the brand of fellow St Ives Group marketing agency Edit to form a single, 265-strong marketing agency based across Bath, Leeds and London. Branded3 won Best Large SEO Agency and Best Content Marketing Campaign at last year’s UK Search Awards – its social media, content and search […]
Cowan, the independent, international design agency, relaunches in Australia from August 1 as client needs in Australia and Asia are once again driving marketers to invest in regionally-based brand design. The Cowan Australia team will work seamlessly with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated […]
Yahoo Finance announced the appointment of Lianna Brinded as Head of Finance and Alanna Petroff as Senior Economics Reporter. The new hires reflect Yahoo’s growing effort to expand its global presence, in the UK and beyond. Brinded, who joins from Quartz, where she is currently Europe News Editor, will lead the Yahoo Finance strategy in […]
Fashion retailer Perry Ellis has appointed the digital division of Media Agency Group (MAG), ‘Click Tap Media’, to manage a range of digital services for its renowned brands Farah and Original Penguin. London-based Perry Ellis is utilising the digital expertise of MAG and its Click Tap Media team, to raise awareness predominately through social media […]
Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global. The name change reflects the company’s exciting evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency. KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of […]
Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate. New building projects in China come with a price. Ni Yulan is […]